On behalf of JayneMax, we would like to wish you all a very happy, healthy and prosperous New Year.  Many thanks to all of you for your continued support throughout the year of both our business and non-profit, Max’s Blue Butterfly.    Cheers to 2010!!

HAPPY NEW YEAR!!

One of my favorite stores is just minutes from my home….. Accessories from the Heart .  Newly relocated in downtown Lake Oswego, this destination store has everything from mouth watering  jewelry and awesome handbags to a variety of  whimsical and unique home and fashion accessories.  It’s so much fun to shop there.  I never know what I’m going to find and it’s a great place for that special gift (or present for yourself ).  Owner, Carol Winston, has done a remarkable job merchandising the store and puts customer service at the top of her list.  Stop by and take a peak……oh and by the way 3 of our handbags made their front window this holiday season!!  We are so happy to be there.

Accessories from the Heart store front

HOLIDAY 2009

JEWELRY
BOLD JEWELED BIBS WITH RHINESTONE ACCENTS

• Jeweled choker
• Oversized medallions
• Layered chains
• Jeweled pendants
• Faceted glass beads
• Rosary necklaces and crosses
• Ribbon pins
• Chandelier earrings

HANDBAGS
SOFT, OVERSIZED CLUTCHES GATHER INTO JEWELED FRAMES

• Tapestry totes and satchels
• Rhinestone minaudieres
• Satin pouches
• Velvet shoulder bags
• Sequined clutches
• Jeweled frames
• Metallic leather hobos
• Ruched satin bags

SCARVES & WRAPS
OVERSIZED OBLONGS AND SQUARES ARE TRIMMED WITH TASSELS

• Iridescent satin stoles
• Mink collars and capes
• Fur trims and borders
• Ruched satin stoles
• Ruffled borders
• Silk velvet stoles
• Gold tassel trims
• Ruffled satin collars

HATS & HAIRGOODS
FLOCKED AND ILLUSION NET VEILING ON HATS AND HEADBANDS

• Velvet crochet hats
• Fur toques
• Mink headbands
• Veiled velvet headbands
• Velvet berets
• Veiled fascinators
• Jeweled hairclips
• Jeweled tiaras

BELTS
WIDE SASHES AND CORSET STYLING

• Velvet sashes
• Satin straps
• Jeweled oval buckles
• Embroidered leather
• Velvet corsets
• Metal links with rhinestones
• Faceted stones on leather straps
• Silk and satin cummerbunds

LEGWEAR
OVERALL LACY AND SHIMMERY SURFACES

• Crochet lace hose
• Stretchy lace stockings
• Pointelle knits
• Shimmery surfaces
• Metallic mesh
• Flocked patterns
• Paisley prints
• Scroll patterns

Source:  Accessories Magazine

Not that kind of “whine”…..we’re talking scrumptious wine from CaraBella Vineyards, a local winery here in Portland.  JayneMax handbags had the good fortune to share the evening with these great winemakers at our first annual winetasting and handbag party.  It was a great success and fun was had by all.  The ladies (and one gentlemen) had fun shopping for  exquisitely delicious handbags while enjoying yummy appetizers and outstanding wines.  Many thanks to our dear friends, Janet and Terrill Collier of Collier Arbor Care, for opening their home (aka party palace) and helping to host the event along with Kelly Bloom, Tammy Mason and Lou of Key Bank in Milwaukie, OR. We hope to make this an annual happening.  Here’s a peak at the evening!

A Night to Remember....Kelly of Key Bank + Terrill & Janet of Collier Arbor Care

Finding His Feminine Side!

Handbag Shopping and LOVING it

We are very pleased to announce our new company name, JayneMax.  The feedback has been overwhelmingly positive and thanks again to all of you who filled out our survey, gave us your valuable input and helped us to make this decision.  Our new website, www.jaynemax.com, is up and running.  You can preview our Spring 10 collections and see our Fall 09 bags which are available for purchase.

Many thanks to our wonderful team who created the most beautiful website…..better than I could’ve imagined.

JayneMax website team:

Cindy Aggson, Marketing Specialist, www.carpeviamgroup.com

Gordon Collett, Website Specialist, www.intersquare.com

Patti Orta, Graphic and Website Designer, www.pureblissmarketing.com

Pauline Zonneveld, Photograher, www.paulinezonneveldphotography.com

Lily Atelier Boutique in Camas, WA

Owner Dawn Stanchfield of Lily Atelier in Camas Washington has a great eye for design, fashion and merchandising.  Dawn  has been a huge help to us from the very beginning giving great feedback about our designs, materials and how to best merchandise our handbags.  Lily Atelier is a beautiful store filled with stylish, fashion forward clothing, shoes, jewelry and handbags.  When I want something SPECIAL and FABULOUS I go to Lily Atelier.  The only hard part is trying to make a decision……sooo many incredible choices!  It’s definitely worth the drive.

Designs by Jayne (DBJ) handbags at Lily Ateler

More fun handbags (DBJ) and shoes!

Here’s the hot trends direct from Italy:

Color Trends-

• All shades of gray from dark charcoal to lighter versions
• All shades of purple from deep plum to brighter versions and various berry tones
• Greens from kelly to olives
• Browns and camels
• Blues from navy to denim and in between
• Suede seems to be the trend for next fall in shoes and handbags, maybe clothing too.

We’re still seeing:

• Studded bags and shoes
• Large accent zippers on bags and shoes
• Fringes
• Soft, slouchy bags like hobos
• All size clutches from small to larger sizes for daytime and evening
• Sequined evening bags
• Cross Body bags in all sizes
• Fur bags (we’re talking the real deal–no faux fur here!)

I spent my last day of this fabulous trip in Milan, Italy one of the premier fashion capitals in the world.  I strolled up and down Via Spiga and the surrounding area to see the latest and hottest fashion trends from such famous design houses as Armani, Dolce & Gabbana, Versace and more.  Window shopping has never been so inspiring.  Here’s a peak at what I saw!

Great Style at Dior's store front window

Dolce & Gabbana store front

Ooh La La--How fun is this? Iceberg store front

Stephanie and I head out for my day two her day one at the Lineapelle show.  We start our day with a cappucino and chocolate croissant.  How do the Italians stay so thin with all their croissants and pasta?  It must be the red wine!

We arrive at the show and Stephanie is amazed just as I was the first day.  There are over 1,000 vendors from all over the world.  We take note of all the latest trends in both design and color ways.  It’s much more fun going through the show with Stephanie and having some one to bounce ideas off of.  Here are some of our inspiration pieces for the day:

Lineapelle Trade Show

My day starts with a brisk walk to the train station.  The streets are fairly quiet at 8 a.m…..a child or two walking to school with their backpacks in tow and a young man racing off on a motor scooter with his dog standing on the front runner of the bike.  Wow life sure is different here.  It’s quite refreshing as people seem to have a very carefree attitude about life.  I make the train to Bologna with only minutes to spare…I had been a bit distracted on my way by all the beautiful fashion in the storefronts.

Fall 2010 trends

Gorgeous Italian Leather

Finally at Lineapelle, I am amazed at all the gorgeous Italian leathers and hardware.  It’s better than I could’ve imagined.  Each booth is like an elegant showroom beautifully decorated in true Italian style.  I walk for hours from one building to the next in awe.  There’s nothing like Italian leather, so incredibly soft with scrumptious colors and incredible textures and designs.  I am finding inspiration around every corner.  I can hardly wait to design more handbags!